Monday, January 11, 2010

How To Get Traffic To Your Blog - Part 3 of Blogging For MLM Success

 

Blogging for MLM Success Part 3 of 3 – How To Get Qualified Traffic To Your Blog

 

Alright, we’ve made it to part 3.  In part 1 we talked about what a successful blog is, and how it works.  In part 2 we discussed the specific steps to take when creating a blog, and I gave you some specific tools for you to get started.  So now you have your blog up and running, it looks great – now what?

I am going to use an analogy for this article.  Think of the internet as the entire ocean.  Your blog is a small island all by itself smack dab in the middle.  No one even knows its there.  This is the challenge.  You have to provide tools for travelers to get to your island.  This is the most important step in blogging.  Your blog could be the most organized, cleanest, and most visual blog out there, but if you can’t get traffic to it, all your time and expense creating it has been pointless.

Obviously when writing a successful blog, the first thing you have to do is write a specific article or post.  People will overlook this part at first.  When writing an article, you need to make sure it is point specific and well written.  Do not feel the need to be a fabulous writer by any means.   You just need to have a well defined point to your post, and stay on topic.  The more specific your posts are, the more traffic you will receive.  This is an important point.

Let’s go back to our ocean analogy.  Some travelers have been to your island.  They either left with an excellent impression, or it left no impression at all.  You certainly want your blog to be the first part of that equation.  What is the first thing a traveler will talk about when they get home?  Their island experience.  When reading your blog, if people like what they read, they will send others there.  This is the traffic that is highly sought after.  To get your blog to go viral, your blog content needs to be appealing for people to tell others about it.  Otherwise you are working in circles; spending your time trying to get traffic that will never come back.

Social media allows your blog to go viral in many different ways.  The first way is with “word of mouth” advertising.  People will repost your blog on social media sites if they like the content.  It helps promote them and you at the same time.  So make sure you have sharing buttons for at least Facebook, Twitter, and Digg below your article.  Social media also allows you to create bridges to your island blog.  Being active on social media platforms allows you to brand yourself and your blog.  Having your blog link in your profile allows someone another means to learn more about you.  If they like what you have to say in a social discussion forum, then they will travel over to your blog to learn more.  Another way social media can help is with bookmarking sites.  Posting your blog post on a bookmarking site can get your blog seen to more people than social media alone.  There are many plugins that will give you this bookmarking option.

The last great way to achieve visitors to your blog is organically.  In our island analogy, this is where your island is located on a world map.  When people search for your island, it shows up!  You want the articles in your blog to be ranking high on the search engines for the greatest visibility.  This is by far the best technique to get blog traffic because the work you did once will last in cyberspace forever without anymore work on your part.  When writing an article, you need to concentrate on specific keywords that you are trying to target.  Keyword research is very important when trying to rank organically.  This topic is too great to get into detail now, however further details will be coming in another article.  Beside keyword research, the other best way to help your blog be seen by the search engines is to put in a few SEO plugins, and by far the best one to date is the All In One SEO plugin.

If you follow these steps, and stay consistent, your blog will receive concentrated traffic everyday.  Your visitors will like what they see and tell others.  More people visiting your blog will increase the amount of leads you receive for your business. In turn, upping the amount of customers and distributors you bring in.  It is this full circle that will help you begin blogging for MLM success.

 

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